22 Immutable Laws of Marketing

The 22 Immutable Laws of Branding or Marketing are:

1. Leadership

2. The Category

3 The Ladder

4 Duality

5 The Mind and Perception

6 Focus

7 Extension

8 Exclusivity and Superiority

9 Division

10 The Heart (Emotion)

11 Attributes

12 Candor

13 Sacrifice

14 Success

15 Failure

16 Unpredictability

17 Hype

18 Acceleration

19 Perspective

20 The Opposite

21 Origin

22 Resources