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Marketing Management by Philip Kotler

It’s been almost two years since I last wrote an essay based exam. I need to dig out those trusty pens and pencils and exercise my wrists to prepare for this 3 hour exam. When will schools stop requiring students to write out essays for an exam? How about an open book exam since life is an open book? Even better switch to Tablet PCs like the Empire High School in Arizona, and perhaps students may even enjoy writing an exam. Before you hit me with ‘Back in my days … ‘ rest assured that all of this could just be my lazy mind talking since I’m nowhere close to starting or finishing catch up reading on 11 chapters. Enough whining, back to reading Marketing Management by Philip Kotler.

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