Delta has just relaunched their website. This is weird timing since my marketing class recently covered a case study on how to market Delta in light of the various bankruptcy issues the airline has faced. One of the issues we discussed was how the airline could use their website to retain the brand value of Delta while still placing an increased emphasis on convenience of travel reservations, marketing of travel destinations and the SkyMiles customer loyalty programs. I think the new site has adequately addressed these issues. Will things be different in the next quarter?
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