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Changing Behavior by Design

I was reading Tim Sneath’s blog post about Deborah Adler who presented a case study of how user experience design can have a positive impact on the lives of those who touch products. She was the principal designer behind Target’s ClearRx drug prescription packaging, which has had a big impact in avoiding drug prescription misusage.

The post is a great read but the biggest takeaways as summarized by Tim are:

  • What separates you from your competitors isn’t design or development, it’s truly thinking about the person who will use your design or development and figuring out how it can solve their needs.
  • Once you start thinking about your customers’ needs, it becomes a habit. When you start from this perspective, you’re no longer just a designer, you are a user experience designer