I was reading Tim Sneath’s blog post about Deborah Adler who presented a case study of how user experience design can have a positive impact on the lives of those who touch products. She was the principal designer behind Targetâ€™s ClearRx drug prescription packaging, which has had a big impact in avoiding drug prescription misusage.
The post is a great read but the biggest takeaways as summarized by Tim are:
- What separates you from your competitors isnâ€™t design or development, itâ€™s truly thinking about the person who will use your design or development and figuring out how it can solve their needs.
- Once you start thinking about your customersâ€™ needs, it becomes a habit. When you start from this perspective, youâ€™re no longer just a designer, you are a user experience designer