Digital Behaviour Fingerprints

At the RSA conference this year, there  a lot of companies showcasing bleeding edge security and networking products, but one that stood out is BehavioSec. The company’s products are targeted at reducing fraud or enabling authentication and validation scenarios based on a user’s unique behavior patterns.

Our solution creates digital fingerprint from your behavior. We make sure that you are always protected by verifying your identity continuously while you are using your computer. To make online services sure that you are who you say you are. Think of it like transparently swiping your fingerprint every time you access your bank account, online shopping site or enter your payment details but without the hassle of cumbersome security measures.

Twitter Activated Vending Machines

While at a conference recently, a vendor was using a Twitter activated vending machine from Innovative Vending Solutions.

Each Twitter-activated vending machine incorporates a touch-screen interface to display the instructions to the consumer.  The consumer is prompted to “tweet” a specific #hashtag to a dedicated @handle from their mobile device.  Once the consumer tweets the @ and #, a product is immediately dispensed from the machine.  Apparently, the machine utilizes a unique hashtag that is specific to the machine, so you have to be standing directly in front of the machine in order to utilize this functionality.

The Science of Marginal Gains

In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the new General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), that’s what Brailsford was asked to do. His approach was simple. Brailsford believed in a concept that he referred to as the “aggregation of marginal gains.” He explained it as the “1 percent margin for improvement in everything you do.” His belief was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement.

Good read on What Would Happen If You improved Everything by 1%: The Science of Marginal Gains.